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Times BTS Members Change Their Decisions Because of Their Parents, Even Regarding Marriage

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  While Western cultures—particularly in the United States and Northern Europe—tend to emphasize individualism, Eastern cultures are generally rooted in collectivism. In many Asian countries, the family continues to play a central role in each person's life. Major life decisions—from career paths and romantic relationships to everyday lifestyle choices—are sometimes not just an individual matter but are also closely tied to the wishes and expectations of the entire family. Within this context, listening to and respecting one's parents is not only considered a family responsibility but also a social and moral standard. Parents' opinions often carry significant weight, sometimes even more than personal desires. However, this does not always carry the negative connotation that many people might assume. In many cases, parental advice simply offers a more mature perspective that helps children reconsider their own choices. The experiences of the members of BTS reflect this dynam...
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ARMY, the "Hidden Organizer" of BTS's Gwanghwamun Concert... A Test of a Cultural Powerhouse

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  Original article:  MTN   The comeback concert of BTS—a flagship intellectual property (IP) of HYBE—to be held around Gwanghwamun Square is drawing global attention. With the world's largest OTT (online video streaming) platform Netflix set to broadcast the event live, The concert is expected not only to highlight HYBE and Netflix but also to reinforce the identity of BTS's fandom, known as ARMY. From 8 p.m. on the 21st, a one-hour performance titled "BTS Comeback Live : Arirang" will take place at Gwanghwamun Square in Seoul. The event is attracting extraordinary attention because it marks the first time all members have reunited after completing their military service, coming together again after three years and nine months. It will also feature the first-ever live performances of new songs, including the title track from their upcoming fifth full-length album "ARIRANG.". As a concert by the group that coined the terms "BTSnomics" (BTS + Economi...
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[Saturday Column] A Virturous Cycle of "Positive Influence"

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  Original article:  Insight ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ Illegal ticket scalping surrounding BTS's comeback concert is becoming increasingly rampant, with ticket prices soaring to several times their original value. Despite the event being free, tickets are being sold for around 150,000 won (approximately $101, 21), while paid concert tickets have surged to prices as high as 900,000 won (approximately $607.28).  BTS will hold the performance "BTS THE COMEBACK LIVE : ARIRANG" on the 21st at Gwanghwamun Square in Seoul.  The concert, which was prepared as a completely free for fans, sold out immediately when reservations opened. However, posts offering the free tickets for sale at prices between 120,000 and 150,000 won (approx. $80, 97 ~ $101, 21) are openly circulating on social media, constituting illegal transactions.  The scalping situation for the paid concerts scheduled to be held in Goyang from the 9th to the 12th of next month is even more severe. ...
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Jin reveals how BTS becomes the only group to break "K-pop curse" snd stays together for over 10 years

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  In K-pop, the term "K-pop curse" or the "7-year curse" is widely known. It refers to the phenomenon in which idol groups often disband or undergo lineup changes after a certain period of activity, particularly around seven years after their debut. Many famous groups such as 2NE1, Miss A, Kara, Infinite, B.A.P, and Beast—and even many third- and fourth-generation groups—have been unable to maintain their original lineup as they did at debut. Seven years has become something of a superstition that fans are deeply concerned about. In reality, however, there are many direct reasons why most groups cannot maintain their original lineup after seven years, rather than it being primarily due to spiritual or superstitious factors. For example, standard contracts between idols and Korean entertainment companies typically last seven years (according to regulations by the Korean Entertainment Producers' Association). When this period expires, many groups do not renew thei...
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HYBE Partners with Spotify... Launching Video Podcast Channel on the 23rd

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  Original article:  Raonnews HYBE is joining forces with global audio and music streaming platform Spotify to expand the global reach of K-pop content.  On the 6th, HYBE announced that it has signed a global content partnership agreement with Spotify and will launch an official video podcast channel on the Spotify platform. The core of this partnership is that HYBE will plan and produce video content, while Spotify will support its distribution so that music fans around the world can watch and enjoy it.  HYBE pursued this collaboration after recognizing the rapidly growing influence of video podcasts in the global music market and as a way to broaden the points of engagement for K-pop content. With Spotify—home of approximately 751 million users worldwide—firmly established as a leading platform in the podcast service sector, the company expects that users will naturally encounter and experience K-pop while exploring content on the platform.  HYBE will open the...
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Jin Opens Up About a Secret He Kept for 10 years to Avoid Hurting 3 BTS Members

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  Many years ago, the nickname "BTS's mom" was widely used within the fandom to refer to Jin. The reason was that, as the oldest member of BTS, Jin often took on the responsibility of managing and taking care of the younger members in their daily lives. He was also the one who handled most of the cooking in the group's shared kitchen. Not only that, he served as the pillar who kept the group united, creating a harmonious atmosphere among members with very different personalities. Of course, managing six teenage boys—an age when everyone carries a strong ego and heightened sensitivity—was by no means easy. Moreover, although Jin was the oldest, he himself was only around 20-21 years old during those years. Nevertheless, he fulfilled his role naturally and exceptionally well, laying the foundation for BTS's harmony, which has lasted for more than a decade and continues to to this day. To illustrate how excellently Jin carried out his role as the "eldest brother...
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Im Oh-kyung Expresses Regret Over BTS Comeback Being Streamed Exclusively on Netflix, Calls for Support Measures for Domestic OTT Platforms

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  Original article:  Media Today ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ March 4 — Ministry of Culture, Sports and Tourism Report to the National Assembly's Culture Committee ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ Regarding the exclusive live broadcast of BTS's comeback performance in Gwanghwamun, Seoul, on the 21st by global OTT platform Netflix, lawmaker Im Oh-kyung of the Democratic Party of Korea, floor leader of the National Assembly's Culture, Sport and Tourism Committee, urged the Ministry of Culture, Sport and Tourism to consider support measures for domestic OTT serviced when broadcasting K-content.  On March 4, during a plenary session of the Culture Committee, Im questioned Minister Choi Hwi-young, who was present to deliver a work report from the Ministry of Culture, Sport and Tourism.  She stated, "Do you understand what Netflix's exclusive broadcast implies? People around the world must subscribe to Netflix in order to watch BTS's performance. In effect,...
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