[AJP Desk Column] It Started with Just One Line. That's Why Netflix Became BTS's Natural Choice
At midnight on January 14, a single line appeared on HYBE's fan platform Weverse and on X (formerly Twitter). "BTS to begin a world tour in 34 cities across North America, Europe, and South America on April 9." That's was all. There was no press release. No press conference. Just a short notice posted in a fan platform. The response came faster than expected. Within half a day, 280,000 comments in various languages poured in from around the world, and the post on X recorded 25.32 million views. BBC, Billboard, The New York Times, and Forbes all cited this "one-time announcement" in real time. This scene clearly shows the stage that BTS's global influence has reached. Now, BTS's "official announcements" no longer begin with the media, but in fan platforms. Global media simply follow and translate them. Seen in this context, it is not surprising at all—rather, it is natural—that BTS's comeback concert at Gwanghwamun on March 21 will be...