BTS' Honest Confession About Receiving More Preferential Treatment From Their Label After Military Discharge Leaves ARMYs Happy
At its core, K-pop is an industry in which entertainment companies represent capital while idols are the labor force, and the fundamental rule of capital is to maximize the value extracted from labor. This reality is already harsh, but it becomes even more extreme in the entertainment industry—where falling behind by even a single second can mean losing countless opportunities, while an idol's career span is inherently limited. Even BTS—the most successful group in K-pop history—is no exception. However, compared with other idol groups in general and even other artists under HYBE is particular, BTS occupies a position that goes beyond the typical relationship between capital and labor. After all, they transformed BigHit from a small company with only around 20 employees and enormous debt into one of the world's leading entertainment empires. Bang Sihyuk himself has acknowledged BTS' unique status, even granting them unprecedented benefits, such as personally giving up a ...