BTS Dares to Say "No" to the Grammys: The New York Times Highlights What Sets Them Apart from Other K-pop Artists
How long will K-pop remain trapped under the label of "Asian music"? BTS's recent announcement that they would boycott the GRAMMY Awards has brought this long-standing question back into the spotlight in recent weeks. Regarding the new category introduced by the Grammy this year —"Best Asian Pop Music Performance" —BTS effectively declined to submit their work, saying, "We hope music will be recognized and loved for what it is, rather than being divided by region or language. Thank you, as always, to ARMY and everyone who supports us." The statement directly calls into question the reality that, even after K-pop gas firmly established itself in the mainstream global music market, it is still being placed into a separate category simply under the label of "Asian." What makes this particularly notable is that BTS is the first and only K-pop artist to publicly and directly push back against the Grammys, just one month after the organization an...