HYBE's Latest Revenue Report Shows Why the Grammys No Longer Matter to BTS
On the 29th, all seven BTS members surprised fans by simultaneously posting the same message on their personal social media accounts: "We've decided not to submit our work for this year's Grammy Awards." Many analysts believe the decision is connected to the Recording Academy's newly introduced Best Asian Pop Music Performance category. Within the music industry, critics have argued that separating K-pop—and Asian music as a whole —into its own category effectively creates a new "wall" that prevents Asian artists from competing on equal footing. However, BTS did not directly mention the new category or provide a specific explanation for their decision not to submit their work. Instead, through the statement, "We hope music will recognized and loved for what it is, rather than being divided by region or language," the group subtly conveyed the reasoning behind its decision. Ironically, BTS have just demonstrated how powerful music can be when ...