"Korea's Coachela" Phenomenon to Launch... J.Y. Park: "The Big Four K-pop Agencies Will Unite as One Team
Scheduled for December next year... "Expected to attract 5200,000 visitors and generate 1 trillion KRW in economic impact" A global K-culture festival centered on K-pop is officially set to launch. The festival, called Phenomenon , is being organized under the leadership of Popular Culture Exchange Committee, with Korea's four major K-pop entertainment companies—HYBE, SM Entertainment, JYP Entertainment, and YG Entertainment—joining forces for the first time. The name Phenomenon combines the words "fan" and "Phenomenon," symbolizing a cultural phenomenon created by fans. The organizers envision it as a mega-event that will surpass the scale and influence of the renowned U.S. music festival Coachella. Choi Hwi-young, South Korea Minister of Culture, Sports, and Toursim and co-chair of the Popular Culture Exchange Committee, announced at a press conference held on the 27th at the National Museum of Modern and Contemporary Art in Jongno, Seoul, that ...