[Translation] "Companies Around the World Are Coveting Him"... Japanese Media Analyzes the "BTS V Effect"
V of BTS has had his brand power highlighted by a Japanese business magazine. As numerous cases have emerged in which his work as a global ambassador has directly influenced product sales and brand awareness, anaysts are suggesting that V himself functions as a brand. The Japanese comprehensive business weekly Weekly Toyo Keizai analyzed HYBE's business structure, artist deveopment strategy, fan platform Weverse, and its expansion into the Japanese and U.S. markets in its August 15-22 issue under the theme "The Ambitions of Entertainment Empire HYBE." In particular, a separate article titled "Exclusive Coverage! 'Oshikatsu' (Supporting Your Favorite): BTS V Sells" focused extensively on V's influence as a brand. The publication evaluated HYBE as having established a structure in which artists are not treated simply as entertainers but are analyzed as data connected to fans' consumption behavior, which is then leveraged across various businesses....