ARMY, the "Hidden Organizer" of BTS's Gwanghwamun Concert... A Test of a Cultural Powerhouse
Original article: MTN The comeback concert of BTS—a flagship intellectual property (IP) of HYBE—to be held around Gwanghwamun Square is drawing global attention. With the world's largest OTT (online video streaming) platform Netflix set to broadcast the event live, The concert is expected not only to highlight HYBE and Netflix but also to reinforce the identity of BTS's fandom, known as ARMY. From 8 p.m. on the 21st, a one-hour performance titled "BTS Comeback Live : Arirang" will take place at Gwanghwamun Square in Seoul. The event is attracting extraordinary attention because it marks the first time all members have reunited after completing their military service, coming together again after three years and nine months. It will also feature the first-ever live performances of new songs, including the title track from their upcoming fifth full-length album "ARIRANG.". As a concert by the group that coined the terms "BTSnomics" (BTS + Economi...