BTS's Comeback Is a "Trillion-Won War" Beyond Money
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Original article: IZE When American pop diva Taylor Swift launched her The Eras Tour in 2023, a new term —“Swiftnomics”—was coined. This was because the scale of her world tour was so massive that it was likened to an economic phenomenon in itself. Wherever Swift performed, crowds flocked to the cities, filling them with excitement and cheers. As a result, statistics in service industries such as transportation, accommodation, and food and beverage surged, temporarily boosting local economies. “Swiftnomics” was even officially mentioned in an economic report by the Federal Reserve . According to the report, hotel sales in Philadelphia and public transportation usage across Chicago reached post-pandemic highs due to the tour. In Chicago alone, tens of thousands of additional transit trips were recorded during the tour period. Based on these figures, media estimates put the economic impact of Swiftnomics at around $5 billion across more than 20 U.S. cities—over 7 trillion w...