Jungkook officially enters the "Market of Industry Giant"

May 24, 2025

The K-pop market has seen many artists created a global fever but very few have gone on to build an iconic personal brand. Jungkook, BTS's "Golden Maknae" has just become one of the few K-pop artists to have this breakthrough.

While performing his military service, the male singer continues to strengthen his personal brand globally. In the middle of this month, Korean media reported that Jungkook had completed the trademark registration for all 8 product categories under his solo brand, "JK."

It includes:

▪️ Cosmetics and personal care products like perfumes, lotions, and skincare.

▪️ Electronic devices and accessories, such as headphones, phone cases, and smartwatches

▪️ Jewelry, watches, and precious metals.

▪️ Printed matter, including posters, books, stickers, and stationery

▪️ Leather goods, bags, wallets, and keychains

▪️ Footwear, headgear and clothing, including hoodies, shirts, and hats.

▪️ Games, toys, sport equipment, and fitness gear

▪️ Entertainment services, covering music production, concerts, and online content

The logo, first registered in February 2025, is not simply a commercial image . It is Jungkook's "visual signature," showing the journey of maturity from a young idol to a mature artist, carrying clear personal values.

If ARMY remember, more than a year ago, on November 21, 2023, BigHit Music posted a video titled "Jungkook, The Brand," showing a close-up of the iconic logo derived from his signature.

This logo combines the English letters "J" and "K," as well as the Korean letters "ㅈ" and "ㄱ," representing the concept of infinite growth an infinite potential. The number "7" representing the seven members of BTS, is also cleverly incorporated into the design.

This also symbolises another aspect: BTS's 7th member Jungkook, an artist who wants to create and share unforgettable "GOLDEN" moments with his fans

Not only that, Jungkook and BigHit Music's registration at prestigious organisations such as United States Patent and Trademark Office (USIPO); USA, European Union Intellectual Property Organisation (EUIPO) for Europe region, World Intellectual Property Organisation (WIPO) for global, and the Mexican Trademark Office shows that their vision is not only limited to K-pop but also towards the global lifestyle, fashion, music, and business market.

Since all the legal procedures have been completed, they can now proceed to launch products and services without any legal restrictions. This usually indicates that the brand is ready to launch in the market, so we can expect announcements, teasers, of product releases soon.

Previously, Jungkook also "teased" an accessory product earrings shaped like this logo, during a live broadcast. Jungkook also gave fans a specially crafted 24K gold fake perfume called "GOLDEN" when he released his album.

Experts say that K-pop artists registering personal logos is gradually becoming a trend in the era of "self-branding." If BTS has created a revolution in the global music industry, then Jungkook's move is proof that Korean artists can completely develop as international brands—independent, multi-industry, and culturally profound.

After being discharged from the army, with protected brand, a huge loyal fan base, and an undeniable ability to create hits, Jungkook is standing on the threshold of a completely new "golden era"—where is name is not only known as an idol, but also as a modern cultural icon.