[Article trans] "BTS Ready for Takeoff"—HYBE Heats Up Anticipation for Full-Group Activities

 Photo = Hive 


HYBE's BTS is stirring up global fans' excitement ahead of their long-awaited return as a full group.
 
According to industry sources, on the 1st, HYBE will hold a two-week global screening, running until November 5, featuring four BTS concert films across more than 2,500 theatres in 65 countries. The films include "BTS Permission to Dance On Stage," "BTS World Tour: Love Yourself in Seoul," "BTS 2019 World Tour Love Yourself: Speak Yourself," and "Bring The Soul: The Movie"—all highly popular performances and documentaries among fans.
 
This project is being interpreted as a prelude to rally the global fandom in preparation for BTS's full-group comeback following the completion of members' military service. In particular, the theater screenings are designed not just for passive viewing but for fans to gather and collectively experience BTS concerts, which is expected to spark another wave of mass enthusiasm.
 
Industry insiders view this "Movie Weeks" event not merely as a special screening but as a warm-up device for HYBE's forthcoming announcement of a massive world tour. HYBE is also continuously planning additional programs such as pop-up stores and offline fan events to keep fans' anticipation at a high.
 
The securities market predicts that once BTS resumes full-group activities and originally announces their tour, HYBE's performance will see major growth not only in album and digital music sales but also across concerts, merchandise, and intellectual property businesses. One securities analyst commented, "A BTS tour is the kind of event that can generate the world's largest sales for a single artist. It will serve as a powerful momentum for HYBE's stock value."
 
BTS's upcoming world tour is projected to run from May to December next year, spanning 8 months with 65 shows and drawing a total audience of around 4 million. The average number of attendees per concert is expected to approach 60,000. Starting from Q2 of next year, when the tour kicks off, operating profit is forecasted to exceed 100 billion won. Album sales for next year are estimated at around 9 million units, with an average of 50,000 fans per concert across approximately 40 shows, resulting in substantial revenue projections. Beyond direct sales such as albums and concerts, indirect sales from merchandise, content, and Weverse digital memberships tied to the full-group comeback are also expected to surge steeply.
 
Fans are equally buzzing with excitement. Global fan communities are abuzz with the expectation that "a tour announcement is imminent," while theaters in major cities are selling out rapidly as soon as ticket reservations open. The industry predicts that if BTS's tour schedule is officially announced at the end of the year, it will trigger a box-office boom on the scale of a "super cycle."
 
HYBE's strategy is to reaffirm its dominance in the global entertainment industry through this event and the overall tour preparation process. An industry insider remarked, "BTS's full-group activities are not just a resumption of one group's promotions, but a massive event that will shake the very structure of the global fandom business. HYBE aims to once again unite artists, fans, and the industry ecosystem through this."


Original article: techm.kr

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