3 Luxury Fashion Houses Fought To Get Jungkook's Sign before Calvin Klein Sealed The Deal

Before becoming Calvin Klein's Brand Ambassador, Jungkook has repeatedly proven his influence through the products that the male idol loves to use. Jungkook was nicknamed "The Midas Hand" and "Sold Out Fairy" by fans—because any items that passed through his hands was hunted by fans and led to an immediate out-of-stock phenomenon.

For example, the banana milk of Indonesian milk brand Indomilk that Jungkook tried in an interview with Tokopedia in 2019/2020 was immediately sold out a few hours later. Jungkook has also turned the tables of many local fashion brands many times just by wearing their designs at the airport or during live broadcasts.

Not only that, from shows, jewelry, perfume, lip balm to scented candles, beer mugs, fabric softeners,... All become sought-after items after Jungkook used them. That's was enough to make major brands in the world realize his breakthrough influence on their sales.

That's why as soon as BTS opened the door for the members' solo activities, at least 3 major fashion brands, besides Calvin Klein, immediately approached Jungkook! This was revealed by Monica Kim, former editor of American Vogue magazine in the book "The Meaning Of Jungkook: The Triumph Of BTS and the Making of a Global Superstar."

Kim revealed, "From my time consulting in the industry, I know of at least three fashion houses that fought hard to get him but were turned away."

In the end, Calvin Klein was the only winner in the fierce race to get Jungkook's signature, simply because he himself had used and liked the products from the brand many years ago.

When this information was spread on many social media platforms, fans were not surprised but excited because of the great influence of the BTS superstar.

ARMYs comments:

💜 He's in high demand but I'm glad that he chose the brand he likes and wears.

💜 Jungkook himself refused offers from biggest fashion brands to be taken as a Brand Ambassador. Jungkook chose the real brand that he truly liked and uses every day.

💜 It's never been about hype or dominance for Jungkook — it's about what aligns with his vibe and that authenticity sets him apart.

💜 Are we even surprised knowing his selling power? He is HYBE's biggest "rainmaker" just after his own group. But JK is just so extremely humble, simple, and the most unpretentious soloist.

💜 This should put the rest the lies that no luxury brands wanted Jungkook. They were fighting for him and wanted him but he rejected their offers except for Calvin Klein. To be able to reject luxury brands is so cool. It's so Jungkook!

💜 Wbk! He's in high demand. I'm glad that he chose the brand he likes.

💜 He doesn't chose he attracts. The most sought-after artist.

💜 I think it was Gucci and Dior he rejected. I remember Gucci followed his previous IG before he deleted it.

💜 Remembered how he said that he only wanted to work with a brand that he actually loves and enjoys wearing — just speaks volumes of his personally like man isn't your typical celebrity who's in it for the bag or advertise brands they don't like. He only follow his own compass.

💜 He was comfortable with CK for years and he choosing them over others is something he wanted to do, for sure. He chose them, they are lucky & that casual look with their outfits really suits JK... He served looks here and on the TSX stage too. The campaign was mind blowing.

💜 I don't think the brands crossed other members eventually deals. Balenciaga, Prada, or maybe Chanel or Bvlgari.

Of course, Jungkook's contract with Calvin Klein has made brands that failed in negotiations and other fashion houses covet because of its huge value, both in terms of media and revenue.

Specifically, after announcing Jungkook as the Global Brand Ambassador of Calvin Klein, the stock price of PHV Corp. — the company that owns Calvin Klein increased by 20% from US$ 72.26 to US$ 88.36/share in just 4 days.

Not only that, Jungkook has repeatedly proven his influence when wearing any Calvin Klein outfit, that item will sell out quickly. Typically, the CKJ Embroidered Monogram Cap worn by Jungkook in a BTS video was immediately sold out quickly — in less than an hour.

The white round-neck short sleeved t-shirt worn by Jungkook in a pictorial in March 2023 also quickly sold out in North America after only 2 days.

Calvin Klein also witnessed unprecedented interaction on social networks after announcing Jungkook as a global ambassador: The official website crashed due to the huge traffic, reels related to the male idol all reached more than 20 million views, several million liked within 1 day of posting the brand's Instagram both posts related to Jungkook also reached the peak of interaction.

It can be said that the cooperation between Jungkook and Calvin Klein not only brings economic benefits but also a success story in building a brand through celebrities. With this premise, big brands will definitely compete more fiercely to get Jungkook's signature after he discharged from the military.