[For Baby ARMYs pt. 2] 아포방포 (Apobangpo) & 보라해 (Borahae)




1. Apobangoo History

Apobangoo (아포방포) is a fan-made anonym that stands for:

— 아 (a) stands for ARMY
— 포 (po) stands for forever
— 방 (bang) stands for Bangtan
— 포 (po) stands for forever


💜 It first started spreading among ARMYs around
       2016-2017 during BTS' growing international success
💜 The phrase captured the emotional bond between BTS
       and their fans, emphasizing that the relationship is
       not just temporary but meant to last forever.
💜 Overtime, both ARMYs and BTS members themselves
       have used it in messages, fan meetings, and concerts
       as way of reaffirming loyalty and love.
💜 It has since become one of the most symbolics 
       slogans in the BTS fandom, similar in importance to
       "Borahae/I Purple You," coined by V in 2016.


So, Apobangpo = a promise of forever between BTS and ARMYs.


Timeline of Apobangoo

◉ 2016: — BTS was raising in global recognition
               — Around this time, Taehyung coined, "Borahae/
                    I Purple you" at the 3rd Muster
                    giving fans a symbol of eternal love.
              — Soon after, ARMYs began creating their own
                   meaningful phrases. One of them was
                   "Apobangpo."

◉ 2016-2017: — The phrase of "apobangpo" started to
                              spread among fans online.
                         — It was used in fan cafes, Twitter hashtags,
                              and fan-made banners at BTS concerts.
                         — Meaning: "No matter what happens, BTS
                              and ARMYs will be together forever."

◉ 2018: — During the Live Yourself era, the slogan became
                    more popular.
               — Fans used it in fan projects, birthday events,
                    and concert slogans.
               — It symbolized unity especially during BTS's
                    speeches about self-love and persevance.

◉ 2019-2020: — BTS members themselves began
                               acknowledging and using Apobangpo
                               in their own messages and Weverse posts.
                          — It became a common "secret code" of
                               comfort and encouragement between
                               BTS and ARMYs.

◉ 2021-2022: — In FESTA messages and some VLIVE/
                               Weverse moments, members like Seokjin
                               and Namjoon mentioned variations of
                               "ARMY forever, Bangtan Forever," keeping
                               the meaning alive.

◉ 2023-present: — The phrase remains iconic in fan
                                      culture, often paired with Borahae.
                                 — Fans used it on edits, banners, and
                                      fan chants to reaffirm the eternal
                                      bond.


Summary: "Apobangpo" was created by ARMY after
                      "Borahae" to symbolize everlasting love and
                      loyalty. It grew through fan projects
                      (2016-17), became widely recognized in the
                      Love Yourself era (2018) and was embraced
                      by BTS themselves later on. Today, it's one of
                      the fandom's most emotional and enduring 
                      slogans.

—————————————————————

History of Borahae (보라해 // I Purple You)
(Coined by V in 2016)


💜 2016: The Beginning
— During BTS 3rd Musters [ARMY.ZIP+] fan meeting on
    November 13, 2016, Taehyung introduced the phrase.
    He said, "ARMYs, do you know what purple means?
    Purple is the last colour of the rainbow. Purple means
    I will trust and love you for a very long time." From that
    moment, "Borahae/I Purple You" became a symbol
    of BTS's eternal love for ARMYs.

💜 2017-2018: Rapid Spread
— ARMYs worldwide adopted The phrase in social media,
    fan art, and concert banners.
— BTS themselves started using Borahae as a way to
    express deep affection to ARMYs
— It was paired with "💜" (purple heart emoji), which
    became the unofficial emoji of BTS and ARMYs.

💜 2019-2020: Cultural impact
— The phrase gained global recognition, used in BTS's
     UN speeches and interviews.
— Brands and official collaborations (e.g. Samsung,
    McDonald's BTS meals, LINE Friends) in corporates
    "Borahae" or purple themes as direct nods to BTS.

💜 2021-2022: Beyond K-pop
— "I Purples You" appeared in campaigns promoting
     love, trust, and positivity.
— UNICEF's Love Myself campaign with BTS highlighted
     the phrase as a message of hope.
— It became a cultural phrase, not only for ARMY but 
     also for broader audiences who recognized it as
     "BTS's way of saving love."

💜 2023-present
— Even during solo activities and military enlistments,
     BTS and ARMYs continue to use Borahae to express
     unchanging love.
— It remains the most iconic slogans of BTS-ARMY
     symbolising eternal trust, loyalty, and love.


Summary: Borahae/I Purple You was coined by Taehyung
                      in 2016 and has since become the most iconic
                      symbol of BTS and ARMYs' bond. Purple =
                      the last colour of the rainbow = lasting love.
                      Today, it's more than a fan phrase, it's a global
                      symbol of trust, love, and positivity.

 

Comments

Post a Comment

Popular posts from this blog

Nicole Kim, BTS's interpreter makes a return to Big Hit Music in a high-profile role

Image
For long-time ARMYs, Nicole Kim is no stranger. She is best known as the group's official interpreter at many international events, behind-the-scenes programs, and especially during their meeting with famous Western artists such as Charlie Puth and MAX.   Producer MAX once described her as an amazing person who played an important role in helping BTS and other artists feel comfortable and engaged. In a letter Megan Thee Stallion shared when announcing her collaboration with BTS on the "Butter - Remix," she also revealed that it was Nicole Kim who sent the invitation on behalf of BTS.   Kim rarely appears in public. One of the most notable occasions was when she accompanied V to the Celine event in 2022, where ARMYs could clearly see her elegant appearance and professional demeanor as she assisted the idol in conversations with the company's executives.     Although ARMYs often referred to her as BTS's interpreter, Nicole Kim served as A&R and creative directo...
Read more

ARMYs defend J-Hope after he was criticized for his recent "skinship" with the bride

Image
  Recently, the wedding of renowned fashion stylist and visual director Kim Youngjin, also known as Kim Venchy, has gone viral on social media, thanks to its star-studded guest list featuring none other than BTS and NCT. While NCT surprised attendees with a live performance to celebrate newlyweds, BTS leader RM took center stage as the official MC of the event, charming guests with his wit and presence. Joining RM at the wedding were fellow BTS members J-Hope and Suga, were seen laughing, chatting and fully enjoying the joyful atmosphere of the ceremony. With so many A-list stars coming together in one place to celebrate one love, fans couldn't help but call it a "dream wedding." They said, considering the status of stylist Kim and his wife in the industry, such a high-profile guest list comes as no surprise. Kim Venchy as long been one of South Korea's top fashion stylists and has served as BTS's main stylist for years. He's the creative mind behind many of t...
Read more

TXT moves fans by revealing how Jin inspired them amid HYBE's scandal turmoil

Image
The bond between BTS and TXT goes far beyond the typical senior-junior dynamic within the same company. At its heart, it is a warm and sincere relation—one where the older artists consistently uplift their genuine care and support. Numerous stories have surfaced showing that although BTS and TXT are two separate K-pop groups, the BTS members are willing to step in and help TXT, especially during their most challenging moments. When TXT was preparing for their first U.S. showcase, all BTS members came to cheer them in after heartfelt advice. One particularly memorable moment was when J-Hope humorous gesture that has since become symbolic of the two groups' close friendship. Leader Soobin once revealed that BTS leader RM kindly told him, "Since you're also a leader, there will definitely be tough days, so contact me anytime." Soobin then actually visited RM's house for a personal conversation when he was feeling overwhelmed by the pressures of leadership during the ...
Read more