HYBE, BTS Full-group Tour and Soaring ATP Drive Earnings... Tickets + Merchandise Up To ₩1.4 trillion

 "The key of the 2026 BTS tour is not attendance but pricing... Global ATP expected to be ₩270,000 (approximately $184)"




There is an outlook that BTS's Full-group world tour—set to resume in 2026—will to exceed market expectations, particularly in terms of higher ticket (ATD), rather than audience size.

Securities analysts predict that this tour alone could generate up to 1.4 trillion won (approximately $954,800,000,000) in revenue.

Im Do-young, a researcher at Daol Investment & Securities, said on the 28th regarding HYBE: "Rather than the member shows or ticket sales volume, investors should expect a 'surprise' from an increase in ATP for the BTS tour," while maintaining a BUY investment rating and a largest share price of 420,000 won (approximately $286). 

According to the report, BTS is expected to begin their full-scale tour at the end of April 2026, following an album release in March. Im stated, "Considering they announced their " Map Of The Soul" tour schedule is likely to be revealed by January next year," adding that investor expectations may start impacting the stock price from late December this year. 

Market attention is focused on the tour's scale and pricing. According to Bloomberg and other foreign media, the BTS tour is expected to have around 65 shows, with over 30 shows in North America alone. 

Im noted, "If we include typical European stops, the combined of North American an European shows is expected to exceed 37 [shows]," explaining that "Considering recent mega-IP tours and around 60 shows, the BTS tour could reach the low 70s at maximum."

A key revenue factor for this tour is expected to be ticket pricing. He added, "Since a stadium tour is already assumed, ATP growth rather than audience size will drive the performance surprise."

Specifically, North America's ATP is expected to rise to around $220. Im explained, "Blackpink already rwched $248 in their last tour, and even solo tours by J-Hope ($198) and Suga ($218), where demand is lower than for a full-group tour, surpassed $200 level," suggesting low resistance to price increases. 

As a result, the global ATP is estimated to rise to around 270,000 won (approximately $184), surpassing market expectation (around 250,000 won / $171), bringing ticket revenue alone to approximately 900 billion won (approximately $613,800,000). 

Growth in concert-related merchandise (MD) sales is also a key point. Im emphasized, "Since this will be the first full-group tour in about four years after the pandemic-limited tours, MD sales centered around a renewed lightstick are expected to grow."

He added, "HYBE has recently been actively expanding MD strategies, including pop-up stores in non-concert regions, and given BTS's high purchashing-power fanbase, MD sales growth is expected to be significant," forecasting that total tour revenue (ticket+MD) will be in the range of 1.3 to 1.4 trillion won (approximately $886,600,000 to $954,800,000).".




Comments

Post a Comment

Popular posts from this blog

Nicole Kim, BTS's interpreter makes a return to Big Hit Music in a high-profile role

Image
For long-time ARMYs, Nicole Kim is no stranger. She is best known as the group's official interpreter at many international events, behind-the-scenes programs, and especially during their meeting with famous Western artists such as Charlie Puth and MAX.   Producer MAX once described her as an amazing person who played an important role in helping BTS and other artists feel comfortable and engaged. In a letter Megan Thee Stallion shared when announcing her collaboration with BTS on the "Butter - Remix," she also revealed that it was Nicole Kim who sent the invitation on behalf of BTS.   Kim rarely appears in public. One of the most notable occasions was when she accompanied V to the Celine event in 2022, where ARMYs could clearly see her elegant appearance and professional demeanor as she assisted the idol in conversations with the company's executives.     Although ARMYs often referred to her as BTS's interpreter, Nicole Kim served as A&R and creative directo...
Read more

ARMYs defend J-Hope after he was criticized for his recent "skinship" with the bride

Image
  Recently, the wedding of renowned fashion stylist and visual director Kim Youngjin, also known as Kim Venchy, has gone viral on social media, thanks to its star-studded guest list featuring none other than BTS and NCT. While NCT surprised attendees with a live performance to celebrate newlyweds, BTS leader RM took center stage as the official MC of the event, charming guests with his wit and presence. Joining RM at the wedding were fellow BTS members J-Hope and Suga, were seen laughing, chatting and fully enjoying the joyful atmosphere of the ceremony. With so many A-list stars coming together in one place to celebrate one love, fans couldn't help but call it a "dream wedding." They said, considering the status of stylist Kim and his wife in the industry, such a high-profile guest list comes as no surprise. Kim Venchy as long been one of South Korea's top fashion stylists and has served as BTS's main stylist for years. He's the creative mind behind many of t...
Read more

TXT moves fans by revealing how Jin inspired them amid HYBE's scandal turmoil

Image
The bond between BTS and TXT goes far beyond the typical senior-junior dynamic within the same company. At its heart, it is a warm and sincere relation—one where the older artists consistently uplift their genuine care and support. Numerous stories have surfaced showing that although BTS and TXT are two separate K-pop groups, the BTS members are willing to step in and help TXT, especially during their most challenging moments. When TXT was preparing for their first U.S. showcase, all BTS members came to cheer them in after heartfelt advice. One particularly memorable moment was when J-Hope humorous gesture that has since become symbolic of the two groups' close friendship. Leader Soobin once revealed that BTS leader RM kindly told him, "Since you're also a leader, there will definitely be tough days, so contact me anytime." Soobin then actually visited RM's house for a personal conversation when he was feeling overwhelmed by the pressures of leadership during the ...
Read more