Why Did BTS Choose March 20 as Their Comeback Date? BigHit Officially Releases an Announcement

 

 

Referred to as the "Pop Icons of the 21st Century," BTS's journey to date has left an indelible mark on the global K-pop scene. During the group's absence, a reality widely acknowledged by both industry insiders and the general public is that no other act has managed to surpass BTS's level of influence. Industry professionals agree: "The presence of BTS is something no one can easily rival."

 

For this reason, since BTS completed their military service, immense expectations have surrounded their return after a three-year hiatus. In particular, the group's full-member comeback albu is viewed not only as a milestone for BTS themselves, but also as a source of  hipe for revitalizing the K-pop industry, which has experienced two consecutive years of negative growth in album sales.

 

Anticipation grew so intense that many hoped the group would release at least a single or carry out official group activities in the latter half of 2025 to shorten the waiting period. However, because this is BTS, their first step back carries exceptional significance. They clearly chose to prioritie the very essence of being artists—music—above all else. Fully aware of this responsibility, BTS approached their comeback with caution and careful deliberation. 

After six months of silence, on January 1, BigHit Music, BTS agency, shared an article from Star News confirming that the official comeback date for BTS's new album had been set for March 20. In addition to the album, the article also mentioned a large-scale world tour to follw. Further details regarding the album and concerts will be revealed later through the group's official channel.

 

 

 

In truth, this news did not come as a major surprise to fans. As early as December 31, ARMYs had been widely circulating speculation that March 20 would be BTS's comeback date, based on the inscription "2026.3.20" printed on handwritten letters the members sent to fans (Gold Member of the Weverse membership) as a gesture of gratitude for their unwavering support over the past three years.

 

More importantly, ARMYs were deeply moved upon realizing that March 20 was chosen for its many symbolic meanings. The date coincides with the spring equinox, which officially marks the beginning of spring in the Northern Hemisphere, tnew season, a new chapter, and rebirth—perfectly aligning with the promise BTS made on July 1, after all members were discharged, that they would return in the spring of the following year.

 

 

 

 

 

Additionally, fans discovered that March 20 is also the International Day of Happiness, a day dedicated to celebrating positivity, connection, and human well-being. Returning on this date reflects the core spirit that has long defined BTS's music: healing, empathy, and the spread of positive energy. After three years of waiting, BTS's comeback itself represent the greatest happiness for ARMY—and it arrives, fittingly, on a day recognized worldwide as a celebration of happiness.

 

Furthermore, the birth flower for March 20, 2026, is the purple tulip. The color purple has long been associated with BTS and ARMY ever since V's iconic phrase, "I purple you," meaning "I will trust you and love you for a long time." Coincidentally, in the language of flowers, purple tulips symbolize eternal love. BTS's 2026 comeback date thus becomes a subtle yet powerful affirmation of the enduring bond between the group and their fans.

 

 

 

Before the turn of the new year, BTS also joined fans for a New Year's countdown via Weverse live. During the broadcast, the members expressed their hopes, saying, "We hope we can make a smooth comeback this year and that the album will do well," before cheering, "Let's make BTS a huge success."